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Some people say article marketing doesn't work anymore. Which that might be true if you just write crap and expect people to love you for it. If you do it correctly it still works and could be one of your most powerful promotion strategies. Here are three common article marketing mistakes. 1. Getting the reason for writing articles confused with the reason you use articles to promote your business. While a number of reasons exist for the promotion of your business using articles, there is just one reason to write those articles. The promotion of your business using article is the first thing to discuss. Traffic will be driven to your site through these articles. Regardless of the topic, you will be seen as an expert in that field. This is a good and wonderful thing; however, this is not whole point in your article writing. So what is the reason for writing articles? The only reason you should write article is to provide value to your readers. If you have any hidden agendas it will be pretty obvious. And no one likes hidden agendas. If that's the case you might as well not waste your time. Your readers will only trust you if you give them good value. You can advise them that you have more information on your site in the resource box. 2. Not using the full potential of each article After you write an article, then what do you do? Your next step is to make certain your resource box is enticing. It will do you no good if you produce marvelous articles but no one clicks the links in you resource box. Provide a reason for readers to want to click the link to your site. Another technique for increasing the effectiveness of your articles is putting your keywords as the hyper-link text in your resource box. That way you will not only get visitors directly from clicking through the link to your website but also indirectly by helping your website rank in the search engines. Then you submit your article to article to article directories. And then you're done, right? WRONG. A lot of people stop here and this is where they go wrong. Individual web publishers is where you go next to submit your article. Article directories are mostly visited by others also submitting articles. You want your article to be read by actual people and this will happen when web publishers put your article on their sites and email it to their lists. 3. Writing articles that aren't helpful to the reader If you write articles that aren't helpful two things are going to happen. And neither of them are going to help your internet business. The first thing is that no one is going to trust you after reading your article. And that's assuming that they finished reading your article. Which they probably won't. More than likely they'll just leave. Second, anyone putting your article on their site is not even going to be considered. If they put your article on their site, they would be risking their own reputation. They will lose trust if they put an article up that is garbage. This means you won't get much in the way of links either. So it would be a waste of time. Article marketing isn't dead. Far from it. Doing it right takes more time but there are great benefits to be realized from it.
Article Source: http://www.itempad.com
Author Aaron Anderson manages his own online business. He gives you tips on how to do it. Be sure to take a look at this if you are starting an online business.
