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* When selling your home, there are three must haves for a great,attention seeking auction advertisement. The first is a headline that grabs your audience and makes them interested in what you're going to say about your home. When creating your headline, use the best, most exciting features of your home, such as " Unique Architect Designed Home!" or " Assumable Loan" You want your headline to be creative enough to catch your buyer's eye. You want them to read your advertisement about your home. By gaining their interest they will be intrigued enough to see your home before they visit anyone else's.Who knows they may even click 'Buy it Now !" Make sure you emphasise the Unique Selling Point (USP) of your home such as 'fantastic rural views' or ' close to the best schools and stores'. Remember you are creating a picture not just of a home but of a way of life.You want potential buyers to buy into not just a home but a life. Describe your home in as much detail as possible: cabinets,rooms, colors. Anything that helps your potential purchaser visualise your home.If they can see it they may buy it. And yes more on photographs later. * An attention holding closing to your ad will get your reader to click on your ad or call . Appeal to their desire to own their own home or holiday home by finishing with something like:" Buy it now, before its too late" or :"Folks are desperate for this home- be the first!" Now you have your ad written place the ad in your local newspaper and if selling by auction your chosen auction site. * Another good method of advertising is "Open House". You have your house already to show;it looks immaculate,its sparkling clean, the repairs have been made and the clutter cleared, so advertise your "open house". Create colorful,eye grabbing flyers so everyone who attends your open house will get a flyer before they leave. The flyers describe the your home in detail and talk about price. Distribute them locally and make sure that all your contact details such as phone, email and web address are included. * When scheduling your "Open House", you will want to schedule it for a Saturday or Sunday afternoon between 2 - 5 pm. You will also want to check your calendar to ensure your "Open House" is not competing with any kind of major sports playoffs or any religious holidays or local events. Even though you're selling by auction do not neglect this route-it establishes trust and shows that you have nothing to hide. * Create a guest book so you can get the names and addresses of all the potential buyers who attend. Take notes, and write down every positive comment made by those who attend. Keep in touch with people who show an interest. This could be important later on if you reduce your asking price or change the terms of the sale . During the "Open House" talk about local schools and other local amenities. * Make sure to have plenty of blank sales contracts in case someone is interested enough to buy your home. You can get these sales contracts at any office supply store, or you can even download a sales contract to your computer. Place an "Open House" sign in your front yard with balloons attached. If you are on a street with not a lot of drive by traffic, you may want to use some signs on prominent corners with arrows pointing in the direction of your house. * When selling your home by auction make sure you use as many photos as possible but make them relevant. I've seen too many auction listings where sellers have taken pictures of their dog, of their children, of rickety sheds, of duck ponds. Potential buyers are not interested in your dog or your child!! Potential buyers want pictures of rooms, they want pictures of your yard, they want pictures of your neighborhood, of your town. Give them photos which show how well your home is decorated, what a great neighborhood its in, what a great town its in. Follow all these great tips and watch visitors flock to your home!
Article Source: http://www.itempad.com
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