Its PPC Bid Management – The Magic Figure The whole process of Pay Per Click Bid Management works like this – the user searches for a keyword on a popular search engine. Along with the search results advertisements on related search keywords are also been displayed on the search engine‘s page. The advertiser is paid whenever a user clicks on the advertisement (product, service or goods). If one has to pay an additional amount, it will mean that his advertisement is on the success list. Henceforth,